About Wynn

I’m trained in art direction, but my work lives in helping people figure out what they’re trying to sell — and shaping the story and direction so it actually lands with their audience.

I work with brands and founders who feel like they have something, but can’t quite articulate it yet. The product exists, the instinct is there — but the message feels unclear or hard to explain. That’s where I’m most useful.

My role is to help you get clear before you execute, so the creative work that follows isn’t just good-looking, but intentional and effective.

⸻

What I Do

Most brands don’t have a creativity problem.

They have a direction problem.

I work across creative direction, art direction, and storytelling to help brands clarify what they’re offering, define what they stand for, and shape a clear narrative that guides visuals, content, and campaigns.

This is the thinking that happens before design or marketing spend — the part that prevents guesswork later on.

⸻

How I Work

I don’t start with visuals. I start with clarity.

Before anything is made, I focus on identifying the real problem, understanding the audience and cultural context, and defining what actually matters. This creates a foundation for work that feels cohesive and grounded, rather than reactive or trend-driven.

⸻

Experience

My background spans both independent and agency work.

I’ve shaped long-term creative direction for an artist-led brand that grew from ~5K to 70K+ organically, originated pitch concepts and cultural insights for brands entering new markets, and contributed to campaigns and brand systems for global and regional brands.

Across all of it, my focus stays the same: helping ideas make sense to the people they’re meant for.

⸻

Who I Work With

I work best with founders and small teams building something intentional — people who value clarity over hype.

If your brand feels scattered, inconsistent, or hard to explain, that’s usually where I come in.

⸻

Currently Open To

Creative direction and brand strategy engagements, narrative development for launches or rebrands, and collaborative projects where thinking is valued as much as execution.

Contact: wynngraymatter@gmail.com

or DM me on Instagram @wynngray