CARLSBERG: BLK 178
The year before, Carlsberg gave GastroBeats its own street: Jalan Carlsberg. This year, we gave it an address.
Welcome to Blk 178.
Inspired by Singapore’s HDB estates, we built a little Carlsberg neighbourhood out of familiar signs, spaces and everyday objects.
WELCOME TO THE BLOCK
Last year, we built the street. This year, we gave it an address.
THE EVERYDAY, CARLSBERGED
Even the everyday stuff got involved.
THE NEIGHBOURHOOD CAME ALIVE
Most of us grew up in neighbourhoods like this. The fun was making it look and feel familiar, lived-in and unmistakably Carlsberg.
Finally, a void deck where you can legally play football.
