SK-II : Global

For SK-II’s global brand library refresh, the brief was to translate a precise creative direction into a clear visual blueprint for production.

I developed a series of hand-drawn storyboards mapping out composition, camera angles, product choreography and texture — working through how each frame would come to life before it reached the set.

The final imagery stayed remarkably close to the boards, which is still my favourite part of this project: good art direction starts long before the camera rolls.

Brand Library Refresh · Storyboarding · Pre-Production Visualisation