United Overseas Bank: Dream Jobs
Building on UOB’s Unlimited campaign, Dream Jobs looked at everyday work through a different lens — one shaped by the strengths of people with disabilities.
We turned roles that might seem repetitive or ordinary into something worth celebrating, using a series of illustrated posters to show how the right person can make an overlooked job feel anything but ordinary.
Each piece was built around a real role, with the illustration bringing a little imagination to the everyday.
Concept Development, Illustration & Design
Initial explorations visualised how everyday roles could be reframed as dream jobs.
These explorations evolved into a series of posters, each celebrating an overlooked role by reframing it as a dream job.
In-visual copy:
For most, the silver lining in threading thousands of beads together is hard to find. But not for the artisans with autism at Eden+Elie. Today, they craft bangles from over 3000 tiny beads, one after another. Just imagine what people with disabilities could do for your business.
In-visual copy:
For most, plating dish after dish in exactly the same way is far from a dream come true. But not for the Mise En Place with autism at Burnt Ends. Today, he plates over hundreds of Michelin-starred dishes flawlessly every night. Just imagine what people with disabilities could do for your business.
In-visual copy:
For most, it’s hard to see scanning hundreds of documents a day as a career that’s taking off. But not for the employees with disabilities at UOB Scan Hub. Today, they scan and digitise over 5 million documents a year. Just imagine what people with disabilities could do for your business.
To wrap up the project, the agency gifted UOB’s CEO a framed set of the posters from the Dream Jobs series, as a nod to the campaign’s message of inclusivity. Here’s a shot of me with the framed prints before they were handed over—definitely a proud moment! It was a fun way to celebrate the work and see it come full circle.